Job #: 2834
Title: Adobe Product manager
Adobe Campaign Platform Product Owner
We are looking to onboard a contractor as a project-based Digital Product Owner with a specialized focus on our marketing automation platform (Adobe Campaign Classic). This position works to support our Lead Adobe Campaign Product Owner, and is accountable for the feature roadmap, backlog, and delivery of the marketing capabilities enabled via Adobe Campaign to power a new line of business onboarding to the platform from Eloqua.
What great looks like in this role:
• Passionate, team-oriented problem solver who understands and differentiates between what users want vs. what they need to meet the Marketing project’s goals.
• Demonstrate a hybrid of business and technical acumen and understanding of consumer centricity to enable digital experiences.
• Partnering with the team of Digital Product Owners, responsible for maximizing the company’s investment in MarTech and data, to define what capabilities and functionality each platform is responsible for enabling and, in partnership with Technology, determining how the platforms should be connected and integrated into the larger ecosystem.
Partner with Product Managers within Marketing and business stakeholders to understand goals, vision, and strategy
Solution design: leveraging marketing use cases to influence a conceptual solution design, goaled to support the final technology solution which is defined by our MarTech architecture team.
Backlog grooming and user story definition: either individually, or in partnership with Product Managers and/or stakeholders, create, maintain, and prioritize a well-defined backlog with requirements for product features which can be easily understood by our Technology team. Proven ability to translate that plan into feature and user story development that spans 1 to 2 agile program increments and post-MVP.
Project execution: in partnership with the scrum master, drive, negotiate, and prioritize in-sprint activities and problem solve to mitigate risks to meet business commitments by staying on-schedule and within budget. Accountable managing stakeholder expectations and validating work effort and sequence of activities is appropriately reflected in project plans.
Testing and deployment: Reviewing and executing test plans with our technology and data teams to ensure a quality deliverable to our users. In some instances, support business user acceptance testing responsibilities (test plans and use cases creation to reflect requirements which demonstrate a deliverable meets quality standards and is ready for field and customer use).
User training and change management: Support the creation of well laid-out content with the appropriate amount of detail, and process-maps where appropriate, to train our users and marketing stakeholders. This includes drafting business-facing release notes on a regular cadence for Lead Product Owner review and publishing.
Monitoring and quality: review and conduct post-deployment validation and ongoing monitoring, as demanded by the initiative.
Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with technology teams on execution.
Skills & Competencies
Strong verbal and written communications, combined with technical acumen, understanding of leading marketing tools and platforms (specifically Adobe Campaign Classic, Adobe Experience Manager 6.5), and scaled agile
Self-starter, comfortable with navigating ambiguity, and passionate about driving change
Negotiating and consulting skills
High attention to detail and proven ability to manage multiple, competing priorities simultaneously
System/process oriented, problem solver
Minimum of 5 years of relevant experience
Experience must include managing large scale projects and platform management
Experience must include Adobe Campaign Classic platform management
Practical knowledge of Eloqua a plus
Experience with data management and services required to feed Adobe Campaign Classic audience segmentation, preference management, etc.
Experience working with a team of product owners to integrate and connect the Adobe Experience Cloud suite of products (Adobe AEM Sites, Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Campaign)
Experience must include working in a scaled agile delivery framework (SAFe) using agile software (Rally) or the equivalent.